Prism Potion
A hot new mushroom coffee brand needed an identity created for their Day Spectrum drink. I designed their brandscape, product package design, and new logo.
The client mentioned radiant, healthy, active, and holistic health being their key brand characteristics. I played off the prism in their name to create an energizing color palette and incorporated a subtle prism on the photography used throughout. The brandscape is light, airy, and full of people living healthy, active lives.
